3re May 2007

Hooky Gold has just gone green

Hook Norton has just given the go ahead to change the pump clip for its successful new beer Hooky Gold. The beer is staying the same, but to make it stand out even more on the bar the pump clips background colour is now green. Hook Norton’s James Clarke said: “When people taste this beer they say it really stands out from the crowd, and we now want to make it stand out even more when it on the bar. “Green is the colour of nature. It symbolises growth, harmony and freshness and it reflects our wonderful beer with its natural ingredients of Maris Otter malt and English Fuggles and Goldings and American Willamette hops. “Hooky Gold is a very pale, crisp beer, confidently displaying it’s hop character. It is the first Hook Norton beer to feature American hops. It has fruity aroma and a pleasant, light taste, which is so moreish.”