20th April 2009

Hook Norton now Tapster’s Choice

Free trade gets a taste for Hook Norton beers.

Hooky Bitter is now available nationwide to free trade accounts via Carlsberg UK’s Tapster’s Choice.
The Tapster’s Choice scheme offers Carlsberg’s free trade customers access to a wide range of different cask ales drawn from regional brewers across the country.

Hooky Bitter has been successful in becoming one of the permanently available cask ales for 2009 and is available nationally from all Carlsberg depots.
Hooky Gold is proposed as a Tapster’s Extra Choice beer and Hook Norton beers will be actively promoted at selected times of the year.

Hook Norton brands will feature in the various issues of the Tapsters Directory and additional support will be available for regular stockists.
Hook Norton Managing Director James Clarke said: “Licensees who put Hook Norton beers on the bar are making a positive statement about their commitment to excellence.

“Initial feedback from the early promotional activity is that Hook Norton’s beers are performing well and helping licensees grow their sales of cask ale.

“Hook Norton beers are for pub goers who are increasingly looking for quality beers made with the finest raw materials.”